Assistant Manager – Key Account Manager (Flipkart Marketplace)

Assistant Manager (Key Account Manager – Flipkart Marketplace) Company Overview: [Company Name] is a rapidly growing beauty and personal care (BPC) brand, managing leading cosmetic brands SUGAR Cosmetics and SUGAR POP. We aim to drive excellence in e-commerce sales, ensuring strong brand presence, strategic growth, and data-driven decision-making. Role Title: Assistant Manager – Key Account Manager (Flipkart Marketplace) Location: Onsite – Mumbai Salary: ₹16 to ₹20 LPA Experience Required: 2-4 years of experience managing Flipkart Marketplace in a P&L ownership role for a D2C brand, e-commerce platform, FMCG, BPC, or retail organization. Educational Qualification: Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.

Key Responsibilities

• 1. E-Commerce Sales & Market Growth:
• Manage sales, revenue, and market share within the BPC category on Flipkart for

SUGAR & SUGAR POP brands.

• Develop and execute growth strategies to increase market share and maximize

revenue.

• 2. P&L Ownership & Cost Optimization:
• Maintain full control over the Flipkart portal’s P&L, managing on-platform

expenses and overall business profitability.

• Track and optimize cost of doing business, including commissions, shipping,

packaging, and marketing spend.

• 3. Assortment & Inventory Planning:
• Plan SKU selection, portfolio management, and listing negotiation to maximize

sales potential.

• Manage inventory levels, shipments, and payment reconciliations from Flipkart to

VLPL.

• 4. Performance Marketing & Search Optimization:
• Work with agencies to create a detailed search optimization and performance

marketing strategy.

• Optimize ROAS (Return on Ad Spend) and improve marketing efficiency across

Flipkart.

• 5. Pricing & Promotions Strategy:
• Develop an annual and monthly pricing and promotions strategy aligned with

brand guidelines.

• Execute daily pricing, deals, and promotions, ensuring maximum revenue

generation.

• 6. E-Content & Digital Execution:
• Oversee product display pages (PDPs), creatives, and digital content execution

for high conversion.

• Ensure effective visibility call-outs and impactful social media integrations on

Flipkart.

• 7. Shopper Behavior & Data Analytics:
• Analyze consumer purchase journeys, including how they browse, click, and

convert.

• Track performance and present data insights during monthly meetings and

management reviews.

• 8. Online Events & New Launches:
• Drive 100% execution of new product launches and actively participate in Flipkart

sales events.

• Ensure brand visibility and promotional effectiveness during Flipkart Big Billion Days,

festive sales, and special campaigns.

• 9. Internal Collaboration & Negotiation:
• Work closely with internal marketing, finance, and operations teams to align on

business goals.

• Negotiate better margins, inventory support, and advertising packages with

Flipkart stakeholders. Reporting To: Head of E-Commerce Mandatory Qualifications & Skills

• 2-4 years of experience managing the Flipkart marketplace in a similar role.
• P&L ownership experience for a D2C brand, FMCG, BPC, retail, or e-commerce

organization.

• Strong analytical & negotiation skills to drive business profitability.
• Expertise in Flipkart Seller Central, inventory reconciliation, and performance

marketing strategies. Screening Questions & Ideal Answers

• 1. Flipkart Marketplace Management Experience

Q: Can you describe your experience managing a brand’s presence on Flipkart? A: [Candidates should highlight experience in sales growth, inventory planning, pricing, and campaign execution.]

• 2. P&L Ownership & Cost Optimization

Q: How have you optimized costs while ensuring revenue growth in an e-commerce marketplace? A: [Candidates should mention strategies for reducing commissions, optimizing ad spend, and negotiating better margins.]

• 3. E-Commerce Marketing & Promotions

Q: How do you plan pricing and promotions for key Flipkart events like Big Billion Days? A: [Candidates should explain pricing strategies, competitor analysis, and promotional alignment with Flipkart’s marketing plans.]

• 4. Data Analytics & Performance Tracking

Q: What key metrics do you track to measure e-commerce success, and how do you use data insights? A: [Candidates should mention GMV, ROAS, conversion rates, search ranking, inventory turnover, and shopper insights.]

• 5. Inventory & Payment Reconciliation

Q: How do you handle stock management and payment reconciliations with Flipkart? A: [Candidates should describe methods for tracking inventory reports, order fulfillment, and payment settlements.]

• 6. Search Optimization & Performance Marketing

Q: What strategies do you use for search optimization and improving ROAS on Flipkart? A: [Candidates should discuss keyword optimization, ad placement strategies, and budget allocation for maximum ROI.]

• 7. New Product Launch & Execution

Q: Can you give an example of a successful new product launch on Flipkart that you managed? A: [The candidate should describe the launch strategy, execution challenges, and impact on sales.]